BSc (Hons) Digital Marketing Work with real-world clients and gain Chartered Institute of Marketing qualifications alongside your studies Course in Islamabad || Registration Open
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This BSc (Hons) Digital Marketing degree explores all of elements digital marketing strategies including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within global marketing.
You will be introduced to current examples of digital marketing and given the opportunity to develop marketing plans for a range of live companies and scenarios. You will discuss contemporary issues in digital marketing and develop your understanding of the opportunities and decisions facing marketers as you explore topics including campaign management and paid search advertising.
You will have the opportunity to get real world experience and boost your employability by working with live clients during your studies and by completing work placements. You will be able to complete an industrial placement year or 10 week placement in your final year.
On this course you will:
- Explore digital marketing topics in depth.
- Develop your understanding of traditional marketing.
- Discover new digital marketing technologies.
- Learn from experienced industry professionals.
- Be able to complete a one-year or 10-week placement.
- Develop valuable soft skills including teamwork, communication and time management.
This BSc (Hons) Digital Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies and that you will have an automatic exam exemption on one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate.
Teaching and Assessment
How you will learn
This course uses a combination of small group lectures, workshops and tutorials with typical class sizes of up to 25 people. You will take part in online discussions, hear from guest speakers and have the opportunity to take part in client visits.
You will be assessed through a range of assignments including individual or collaborative live client projects, client presentations, peer group assessment, reports and creative and technology outlets such as posters, websites, blogs, social media. If you choose to undertake relevant CIM qualifications, you will be assessed through exams.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.
This list is indicative and subject to change.
Select a year
Business Information Systems
Within this module, we will take you on a journey discovering the relationship of technology with Business. As well as creating an understanding of what an information system (IS) does, we will discuss how IS may influence business structures, assist in the decision making within an organisation and some of the tools that can be used to improve information handling.
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.
Gain practical experience
This degree has a strong vocational focus and is enhanced by the work placement programme. Work placements and internships are optional opportunities to use the skills and knowledge you gain during your studies in the industry.
Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate. During work placements you will develop your employability and enterprise skills so you are ready to thrive in business after you leave university.
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Where you could go after your studies
This BSc (Hons) Digital Marketing degree will help you develop highly employable skills across industries. As well as your specific digital marketing expertise you will gain transferable soft skills including communication, teamwork, time management and interpersonal skills. These skills are necessary in many industry roles including in agencies and client side jobs.
Recent graduates have worked in:
- Brand management
- Public Relations
- Customer management
- International marketing
- Digital marketing
After you graduate we encourage you to continue your learning with the industry’s professional body: the Chartered Institute of Marketing (CIM). You will automatically be awarded an exemption on one module on the PG Certificate and Diploma levels of the CIM professional marketing qualifications.
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- MPhil/PhD Research