BA (Hons) Marketing Gain professional qualifications alongside your studies and receive CIM Graduate Gateway status Course in Islamabad || Registration Open
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This BA (Hons) Marketing course is an exciting CIM accredited degree that explores up to date topics like disruptive technologies and encourages you to develop practical creative and digital skills alongside your theoretical marketing understanding.
In your first year you will study the modern marketing mix to give you a solid overview of marketing. You will complete assessments based on real life marketing problems. Throughout your studies you will investigate the psychology of consumer behaviour and the contemporary world of branding before analysing the components of digital marketing campaigns and specialising in areas of luxury marketing. You may also study modules in global marketing and agency life alongside your final year consultancy project or traditional management project.
You will use industry tools like Photoshop, InDesign, video editing software and Google Analytics across your modules. You can work towards achieving your CIM Certificate in Marketing after your first year while you explore other key business topics including human resources, accounts, law or project management.
On this course you will:
- Complete projects with real-world clients.
- Use industry-standard software including Photoshop, InDesign, and Google Analytics.
- Learn from industry experienced lecturers and guest speakers.
- Explore venues, meet agencies and network with industry professionals on business visits.
- Participate in marketing and business forums.
- Be able to complete a 1-year or 10-week placement.
- Develop valuable soft skills like teamwork, communication and time management.
This BA (Hons) Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies and that you will have an automatic exam exemption from two CIM modules at certificate level and one module from Diploma level.
Teaching and Assessment
How you will learn
This course uses a combination of small group lectures, workshops and tutorials with typical class sizes of up to 25 students. You will take part in online discussions, hear from guest speakers and have the opportunity to take part in client visits.
Most of your assessments will focus on live client projects which can be undertaken individually or collaboratively. You may be assessed through client presentations, peer group assessment, reports or creative and technology outlets such as posters, websites, blogs, social media. If you are pursuing professional association qualifications you will also be assessed by through exams.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.
This list is indicative and subject to change.
Select a year
Business Information Systems
Within this module, we will take you on a journey discovering the relationship of technology with Business. As well as creating an understanding of what an information system (IS) does, we will discuss how IS may influence business structures, assist in the decision making within an organisation and some of the tools that can be used to improve information handling.
Gain practical experience
This BA (Hons) Marketing degree has a strong vocational focus that is enhanced by the work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
Work placements give you valuable work experience to add to your CV and help you to prepare for the workplace after you graduate. The combination of placement opportunities available will help you develop employability and enterprise skills so you are ready to thrive after you leave university.
Past students completed placements at companies including:
- Toyota Motorcars
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
What our employers say
Where you could go after your studies
BA (Hons) Marketing graduates are highly employable. Past students have been successful in agency work and client roles.
You could work in:
- Brand management
- Public Relations
- Customer management
- International marketing
- Digital marketing
After your degree we encourage you to continue your learning with the industry’s professional body: The Chartered Institute of Marketing (CIM). When you graduate you will automatically qualify for exemption on one module on the PG Certificate or Diploma levels of the CIM professional marketing qualifications.
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- MPhil/PhD Research