ProQual Level 3 Diploma in Social Media for Business Course in Pakistan || Registration Open

ProQual Level 3 Diploma in Social Media for Business Course in Pakistan || Registration Open

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Introduction

The Level 3 Diploma in Social Media for Business recognises the rapid growth of social media

as a business tool and supports learners wishing to enter this new environment. There are 3

pathways: Marketing, Technical and Generic designed to cater to those seeking careers in

the use of social media in a business context. The qualification is appropriate for candidates

undertaking an Advanced Apprenticeship in Social Media and Digital Marketing.

The awarding organisation for this qualification is ProQual Awarding Body and the

regulatory body is the Office of Qualifications and Examinations Regulation (Ofqual). The

specification for these qualifications has been approved by the Welsh Government for use

by centres in Wales and by the Council for the Curriculum Examinations and Assessment

(CCEA) for use by centres in Northern Ireland.

This qualification has been accredited onto the Qualifications and Credit Framework (QCF).

Qualifications and Credit Framework (QCF)

The key features of the QCF are that all qualifications consist of a combination of one or

more units, each of which has a level and a credit value. Achievement of units of QCF credit

can be banked in a national database and may count towards more than one qualification

according to rules of combination.

The level of a qualification is determined by the level of the majority of credit in the units

that make it up.

A credit is equivalent to 10 notional learning hours. A unit may be worth any whole number

of credits. A qualification is called an Award if it includes up to 12 credits, a Certificate if it

includes 13 – 36 credits and a Diploma if it includes 37 credits or more.

The terms Award, Certificate and Diploma refer only to size of qualification, and have no

bearing on the level or contents of the qualification.

Each unit is allocated a number of Guided Learning Hours (GLH) which gives an indication of

the approximate number of hours when a trainer/tutor/teacher/assessor is available to give

specific guidance towards the learning aim being met.

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Level 3 Diploma in Social Media for Business

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Qualification Profile

Qualification title ProQual Level 3 Diploma in Social Media for Business

(QCF)

Ofqual qualification number 601/0465/X

Level Level 3

Credit value 42 credits

Guided learning hours 257-420

Assessment

Pass or fail

Assessed and verified by centre staff

External quality assurance by ProQual verifiers

Qualification start date 1/08/12

Qualification end date

Entry Requirements

There are no formal entry requirements for this qualification.

Centres should carry out an initial assessment of candidate skills and knowledge to identify

any gaps and help plan the assessment.

Rules of Combination

Candidates must achieve 42 credits from one of the pathways.

The qualification consists of 3 pathways, the requirements for each of the pathways are set

out on the following pages.

 Marketing Pathway, page 5

 Technical Pathway, page 7

 Generic Pathway, page 9

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Level 3 Diploma in Social Media for Business – Marketing Pathway

Mandatory Units – candidates must complete all units

Optional Group 1 – candidates must achieve a minimum of 2 credits from this group

Optional Group 2 – it is not a requirement that candidates achieve any credits in this group;

candidates may achieve a maximum of 1 unit from this group – the credits will not count

towards the qualification but will be included on the certificate of achievement

Mandatory Units – candidates must complete all units

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

T/502/4380 Using collaborative technologies 3 6 45

R/503/9324 Principles of social media within a business 3 6 42

M/503/9329 Principles of keywords and optimisation 3 5 50

Y/503/9325 Social networking management for a business 3 7 38

F/503/9321 Creating and optimising content for the web 3 7 36

R/502/9926 Use digital and social media in marketing campaigns 2 2 7

Optional Group 1 – Candidates must achieve a minimum of 2 credits from this optional group

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

T/502/8624 Communicating using digital marketing/sales

channels 3 4 26

F/503/9321 Creating and optimising content for the web 3 7 36

R/502/9926 Use digital and social media in marketing campaigns 2 2 7

J/503/9322 Principles of social media advertising and promotion 3 6 34

L/503/9323 Principles of mobile social media for a business 3 5 28

Optional Group 2 – Candidates may achieve a maximum of 1 unit from this optional unit group.

It is not a requirement for candidates to achieve any credits from this optional unit group

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

H/503/9327 Content management system website creation 3 7 36

F/602/2819 Understanding customer relationship management

for creative business 3 3 15

L/502/4613 Imaging software 2 4 30

M/502/4393 Video software 2 3 20

F/602/6353 MTA: Web development fundamentals 2 10 80

Y/502/4632 Website software 3 5 40

R/502/4631 Website software 2 4 30

D/502/9007 CIW Internet business foundations 3 10 60

D/502/9010 CIW Site development foundations 3 10 60

M/502/9013 CIW Perl fundamentals 3 10 60

R/502/9005 CIW database design 3 10 60

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R/502/9019 CIW security essentials 3 10 60

T/502/9014 CIW Web Foundations Associate 3 30 180

Y/502/9006 CIW JavaScript specialist 3 10 60

K/601/3256 Web development 3 10 80

R/601/3512 Web fundamentals 2 7 60

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Level 3 Diploma in Social Media for Business – Technical Pathway

Mandatory Units – candidates must complete all units

Optional Group 1 – candidates must achieve a minimum of 4 credits from this group

Optional Group 2 – it is not a requirement that candidates achieve any credits in this group;

candidates may achieve a maximum of 1 unit from this group – the credits will not count

towards the qualification but will be included on the certificate of achievement

Mandatory Units – candidates must complete all units

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

H/503/9327 Content management system website creation 3 7 36

T/502/4380 Using collaborative technologies 3 6 45

R/503/9324 Principles of social media within a business 3 6 42

M/503/9329 Principles of keywords and optimisation 3 5 50

Y/503/9325 Social networking management for a business 3 7 38

F/503/9321 Creating and optimising content for the web 3 7 36

R/502/9926 Use digital and social media in marketing campaigns 2 2 7

Optional Group 1 – Candidates must achieve a minimum of 4 credits from this optional group

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

F/602/2819 Understanding customer relationship management

for creative business 3 3 15

L/502/4613 Imaging software 2 4 30

M/502/4393 Video software 2 3 20

F/602/6353 MTA: Web development fundamentals 2 10 80

Y/502/4632 Website software 3 5 40

R/502/4631 Website software 2 4 30

D/502/9007 CIW Internet business foundations 3 10 60

D/502/9010 CIW Site development foundations 3 10 60

M/502/9013 CIW Perl fundamentals 3 10 60

R/502/9005 CIW database design 3 10 60

R/502/9019 CIW security essentials 3 10 60

T/502/9014 CIW Web Foundations Associate 3 30 180

Y/502/9006 CIW JavaScript specialist 3 10 60

K/601/3256 Web development 3 10 80

R/601/3512 Web fundamentals 2 7 60

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Optional Group 2 – Candidates may achieve a maximum of 7 credits from a maximum of 1 unit

from this optional unit group. It is not a requirement for candidates to achieve any credits from

this optional unit group

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

T/502/8624 Communicating using digital marketing/sales

channels 3 4 26

F/503/9321 Creating and optimising content for the web 3 7 36

R/502/9926 Use digital and social media in marketing campaigns 2 2 7

J/503/9322 Principles of social media advertising and promotion 3 6 34

L/503/9323 Principles of mobile social media for a business 3 5 28

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Level 3 Diploma in Social Media for Business – Generic Pathway

Mandatory Units – candidates must complete all units

Optional Units– candidates must achieve a minimum of 18 credits from this group

Mandatory Units – candidates must complete all units

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

T/502/4380 Using collaborative technologies 3 6 45

R/503/9324 Principles of social media within a business 3 6 42

M/503/9329 Principles of keywords and optimisation 3 5 50

Y/503/9325 Social networking management for a business 3 7 38

Optional Units – Candidates must achieve a minimum of 18 credits from the Optional units

Unit

Reference

Number

Unit Title Unit

Level

Credit

Value GLH

H/503/9327 Content management system website creation 3 7 36

F/602/2819 Understanding customer relationship management

for creative business 3 3 15

L/502/4613 Imaging software 2 4 30

M/502/4393 Video software 2 3 20

F/602/6353 MTA: Web development fundamentals 2 10 80

Y/502/4632 Website software 3 5 40

R/502/4631 Website software 2 4 30

D/502/9007 CIW Internet business foundations 3 10 60

D/502/9010 CIW Site development foundations 3 10 60

M/502/9013 CIW Perl fundamentals 3 10 60

R/502/9005 CIW database design 3 10 60

R/502/9019 CIW security essentials 3 10 60

T/502/9014 CIW Web Foundations Associate 3 30 180

Y/502/9006 CIW JavaScript specialist 3 10 60

K/601/3256 Web development 3 10 80

R/601/3512 Web fundamentals 2 7 60

T/502/8624 Communicating using digital marketing/sales

channels 3 4 26

F/503/9321 Creating and optimising content for the web 3 7 36

R/502/9926 Use digital and social media in marketing campaigns 2 2 7

J/503/9322 Principles of social media advertising and promotion 3 6 34

L/503/9323 Principles of mobile social media for a business 3 5 28

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Centre Requirements

Centres must be approved to offer this qualification. If your centre is not approved please

complete and submit form ProQual Additional Qualification Approval Application.

Staff

Staff delivering this qualification must be appropriately qualified and occupationally

competent.

Assessors/Internal Quality Assurance

For each competence-based unit centres must be able to provide at least one assessor and

one internal verifier who are suitably qualified for the specific occupational area. Assessors

and internal verifiers for competence-based units or qualifications will normally need to

hold appropriate QCF assessor or verifier qualifications, such as:

 Award in Assessing Competence in the Work Environment (QCF)

 Award in Assessing Vocationally Related Achievement (QCF)

 Certificate in Assessing Vocational Achievement (QCF)

 Award in the Internal Quality Assurance of Assessment Processes and Practices (QCF)

 Certificate in Leading the Internal Quality Assurance of Assessment Processes and

Practices (QCF)

Support for Candidates

Materials produced by centres to support candidates should:

 enable them to track their achievements as they progress through the learning

outcomes and assessment criteria;

 provide information on where ProQual’s policies and procedures can be viewed;

 provide a means of enabling Internal and External Quality Assurance staff to

authenticate evidence

Assessment

Candidates must demonstrate the level of knowledge described in the unit. Assessment is

the process of measuring a candidate’s knowledge and understanding against the standards

set in the qualification.

Each candidate is required to produce evidence which demonstrates their achievement of

all of the learning outcomes and assessment criteria for each unit.

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Evidence can include: – assignments/projects/reports

– worksheets

– portfolio of evidence

– record of oral and/or written questioning

– candidate test papers

Learning outcomes set out what a candidate is expected to know, understand or be able to

do.

Assessment criteria specify the standard a candidate must meet to show the learning

outcome has been achieved.

There must be valid, authentic and sufficient for all the assessment criteria. However, one

piece of evidence may be used to meet the requirements of more than one learning

outcome or assessment criterion.

Learning outcomes and assessment criteria for the units in each of the pathways can be

found from page 13.

Internal Quality Assurance

An internal quality assurance verifier confirms that assessment decisions made in centres

are made by competent and qualified assessors, that they are the result of sound and fair

assessment practice and that they are recorded accurately and appropriately.

Adjustments to Assessment

Adjustments to standard assessment arrangements are made on the individual needs of

candidates. ProQual’s Reasonable Adjustments Policy and Special Consideration Policy sets

out the steps to follow when implementing reasonable adjustments and special

considerations and the service that ProQual provides for some of these arrangements.

Centres should contact ProQual for further information or queries about the contents of the

policy.

Results Enquiries and Appeals

All enquiries relating to assessment or other decisions should be dealt with by centres, with

reference to ProQual’s Enquiries and Appeals Procedures.

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Certification

Candidates who achieve the required credits for qualifications will be awarded:

 A certificate listing the unit achieved with its related credit value, and

 A certificate giving the full qualification title –

ProQual Level 3 Diploma in Social Media for Business (QCF)

Claiming certificates

Centres may claim certificates for candidates who have been registered with ProQual and

who have successfully achieved the required number of credits for a qualification. All

certificates will be issued to the centre for successful candidates.

Replacement certificates

If a replacement certificate is required a request must be made to ProQual in writing.

Replacement certificates are labelled as such and are only provided when the claim has

been authenticated. Refer to the Fee Schedule for details of charges for replacement

certificates.

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Learning Outcomes and Assessment Criteria

Unit T/502/4380

Using Collaborative Technologies

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Stay safe and secure when

working with collaborative

technology

1.1 Explain what and why guidelines need to be

established for working with collaborative

technology

1.2 Develop and implement guidelines for good practice

in working with collaborative technology

1.3 Explain how to establish an identity or present

information that will promote trust

1.4 Develop and implement guidelines for checking the

authenticity of identities and different types of

information

1.5 Analyse and plan for the risks in the use of

collaborative technologies for different tasks

1.6 Analyse and manage risks in the use of collaborative

technologies

2 Plan and set up IT tools and

devices for collaborative

working

2.1 Explain the features, benefits and limitations of

different collaborative IT tools and devices for work

purposes and tasks

2.2 Determine the IT tools and processes needed for

archiving the outcomes of collaborative working

2.3 Summarise ways to integrate different collaborative

technology tools and devices for a range of

purposes, tasks and communication media

2.4 Explain potential access and compatibility issues

with integrating different collaborative technology

tools and devices

2.5 Select, connect and configure combinations that

exploit the capabilities and potential of collaborative

tools and devices

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Learning Outcome – The learner

will: Assessment Criterion – The learner can:

2.6 Resolve access and compatibility problems so that

different collaborative tools and devices work

successfully

3 Prepare collaborative

technologies for use

3.1 Evaluate data management principles, issues and

methods

3.2 Manage levels of access and permissions for

different purposes

3.3 Select and integrate different elements across

applications to create environments for

collaborative technologies

3.4 Set and adjust settings to facilitate use of

collaborative technologies by others

3.5 Manage data flow to benefit collaborative working

4 Manage tasks using

collaborative technologies

4.1 Determine levels of responsibility for the use of

collaborative technologies

4.2 Facilitate others’ responsible contributions to and

engagement with collaborative technologies

4.3 Manage the moderation of collaborative

technologies

4.4 Oversee the archiving of the outcomes of

collaborative working

4.5 Explain what problems can occur with collaborative

technologies

4.6 Respond to problems with collaborative

technologies and be prepared to help others to do

so

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Unit R/503/9324

Principles of Social Media within a Business

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Understand how Social Media

fits into the objectives and

marketing of a business

1.1 Describe a business and its type, vision, aims,

objectives and goals

1.2 Identify the brand and values of a business and

how these are portrayed to the audience of a

business

1.3 Describe the marketing tools available to a

business

1.4 Explain the consequences of using Social Media on

the budget of different sizes and types of business

1.5 Explain the benefits and consequences of

encouraging amplification

1.6 Explain the benefits and consequences of

encouraging engagement

1.7 Explain the factors to consider when identifying a

Social Media plan for a business

1.8 Explain how Social Media could fit into the

marketing plan of a business

2 Understand how to select

Social Media tools and

channels for a business

2.1 Describe the different tools and channels that can

be used for Social Media

2.2 Describe the features and benefits of the different

tools and channels that can be used for Social

Media

2.3 Identify the potential type of audience for each

different tool and channel that can be used for

Social Media

2.4 Explain the factors to consider when selecting

different tools and channels for Social Media

2.5 Evaluate different tools and channels for Social

Media for business use

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Learning Outcome – The learner

will: Assessment Criterion – The learner can:

3 Understand how to measure

the success of using social

media tools and channels

3.1 Explain the importance of measuring the

outcomes of using different Social Media tools and

channels

3.2 Explain why SMARTER targets should be set for

different Social Media tools and channels

3.3 Describe the methods a business can use to

measure and identify success of different Social

Media tools and channels

3.4 Describe what success could look like when using

different Social Media tools and

channels for different types and sizes of business

4 Understand how social media

policy and guidelines can

impact a business

4.1 Describe the components of a business’s social

media policy and guidelines

4.2 Explain the importance of having a social media

policy and guidelines

4.3 Explain the importance of having a reputation

management policy

4.4 Describe the benefits of managing perception

changes in a business’s reputation

4.5 Describe how to manage perception changes in a

business’s reputation

5 Be able to monitor how a

business is using Social Media

5.1 Explain the importance of knowing how similar

businesses or industries are using Social Media

5.2 Explain how to monitor the ways similar

businesses or industries are using Social Media

5.3 Monitor how a business is using Social Media

5.4 Identify improvements to a business’s use of Social

Media

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Unit M/503/9329

Principles of Keywords and Optimisation

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Understand Search Engine

Optimisation (SEO)

1.1 Define the term Search Engine Optimisation

(SEO)

1.2 Explain the importance of SEO to a business

1.3 Explain the difference between organic and

‘paid’ search results

1.4 Describe the differences between Pay-perClick and Pay-per-Impression

1.5 Describe the factors that need to be

considered as part of an SEO plan

2 Be able to plan implementation of

SEO techniques

2.1 Define the term “keyword”

2.2 Explain the factors to consider when

identifying keywords and/or keyword

phrases

2.3 Create a list of keywords and/or keyword

phrases for a business

2.4 Identify the competition and monthly

search volumes for the keywords and/or

keyword phrases identified for a business

2.5 Explain where on a website a search engine

looks for keywords and/or keyword phrases

2.6 Research others use of keywords and/or

keyword phrases to maximise keyword

effectiveness for a website

2.7 Review the list of keywords and/or keyword

phrases in a website for a business

2.8 Describe how link building can help or

hinder the search engine ranking of a

website

2.9 Create a link building plan for the website

for a business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.10 Describe the factors that can positively and

negatively affect how a search engine ranks

a website

3 Understand Social Media

Optimisation (SMO)

3.1 Define the term Social Media Optimisation

(SMO)

3.2 Explain why SMO is important to a business

3.3 Explain how search engines include

different tools and channels of Social Media

in their results

3.4 Explain how to use keywords and/or

keyword phrases to listen and engage with a

Social Media audience

3.5 Compare how SEO for a website differs for

SMO

4 Understand how to plan

implementation of a website

optimised for mobile devices

4.1 Define the term Mobile Optimisation

4.2 Identify the main differences between SEO

and Mobile Optimisation

4.3 Explain why Mobile Optimisation is

important to a business

4.4 Describe how to optimise a website for

viewing on a mobile device

4.5 Explain why keywords and/or keyword

phrases for a mobile website might differ

from those for a non-mobile website

4.6 Identify changes required to a non-mobile

website to make it suitable for mobile

devices

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Unit Y/503/9325

Social Networking Management for a Business

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Be able to evaluate external social

networking tools for a business

1.1 Define social networking

1.2 Identify current external social

networking tools for the geographical

location of a business

1.3 Compare the functionality and

features of different external social

networking tools

1.4 Describe the limitations of different

external social networking tools

1.5 Select external social networking tools

for a business

1.6 Justify the selection of social

networking tools for a business

2 Understand how to classify the social

networking audience of a business

2.1 Explain the potential uses of grouping

people in social networking tools

2.2 Identify the audience groups for social

networking for a business

2.3 Explain the importance of evaluating

the need for brand ambassadors in

social networking for a business

2.4 Explain how to recognise brand

ambassadors

2.5 Explain how to ensure the validity and

credibility of brand ambassadors

2.6 Explain how to manage brand

ambassadors

2.7 Explain the importance of evaluating

the need for influencers in social

networking for a business

2.8 Explain how to recognise influencers

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.9 Explain how to ensure the validity and

credibility of influencers

2.10 Explain how to manage influencers

2.11 Compare brand ambassadors and

influencers

3 Be able to use social media management

tools in relation to social networking

3.1 Define the term ‘social media

management tool’

3.2 Explain the importance of using social

media management tools in relation to

social networking

3.3 Explain the disadvantages of using

social media management tools

3.4 Use a social media management tool

to group an audience relevant to a

business

3.5 Use a social media management tool

to schedule content relevant to a

business

3.6 Use a social media management tool

to share content relevant to a business

3.7 Explain the benefits of using shortURLs within content

3.8 Use a social media management tool

to listen to content relevant to a

business

3.9 Use a social media tool to have

ongoing dialogue with an audience

relevant to a business

4 Be able to carry out a risk analysis and

create a digital crisis management plan

in relation to social networking for a

business

4.1 Compare risk analysis and digital crisis

management

4.2 Explain the importance of monitoring

for risk

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

4.3 Carry out a risk analysis in relation to

social networking for a business

4.4 Create a digital crisis management

plan in relation to social networking

for a business

5 Be able to use social networking

measurement and monitoring tools for a

business

5.1 Define the term social networking

measurement and monitoring

5.2 Identify social networking

measurement and monitoring tools

5.3 Explain the potential uses of social

networking measurement and

monitoring tools

5.4 Explain the limitations of social

networking measurement and

monitoring tools

5.5 Measure the amount of engagement

and amplification on social networking

for a business

5.6 Analyse changes in sentiment to social

networking for a business

5.7 Recommend improvements to social

networking for a business

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Unit F/503/9321

Creating and Optimising Content for the Web

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Be able to create and analyse online

profiles

1.1 Define the term ‘online profile’

1.2 Compare and contrast a range and types

of social media online profiles

1.3 Explain the principles of optimising

online profiles for search engine

optimisation (SEO)

1.4 Describe the characteristics of an

online profile for an audience

1.5 Identify potential security and privacy

issues of online profile

1.6 Create online profiles optimised for SEO

1.7 Research a range of personal and

business online profiles

1.8 Recommend improvements to personal

and business online profiles

2 Be able to analyse use of blogs, earticles and micro-blogs for a business

2.1 Compare blogs, micro-blogs and earticles

2.2 Explain the importance of using SEO for a

blog, micro-blog and e-article

2.3 Explain how to optimise a blog, microblog and e-article for SEO

2.4 Explain how blogs, micro-blogs and earticles can amplify and propagate news

and information

2.5 Identify the reasons for using blogs,

micro-blogs and e-articles for a business

2.6 Analyse the advantages and

disadvantages of content syndication for

blogs, micro-blogs and e-articles

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.7 Identify a content strategy for blogs,

micro-blogs and e-articles for a business

2.8 Explain how to encourage engagement

and sharing of blogs, micro-blogs and earticles

3 Be able to write content for the web

for a business

3.1 Explain the characteristics of good

content writing for the web

3.2 Explain how writing content for the web

affects brand, perception and reputation

3.3 Analyse a range of content from the web

for similar business’ or industries

3.4 Recommend improvements to content

from the web for similar business’ or

industries

3.5 Create a range of content for the web for

a business

4 Be able to incorporate media or richmedia into content for the web for a

business

4.1 Define media and rich-media

4.2 Explain the importance of using media

and rich-media on the web

4.3 Explain how the choice of media and

rich-media can affect brand, perception

and reputation

4.4 Explain how to optimise media and richmedia for SEO

4.5 Explain how media and rich-media can

amplify and propagate news and

information

4.6 Enhance a range of content for the web

for a business using media or rich-media

5 Know the impact of plagiarism,

Intellectual Property Rights (IPR) and

5.1 Describe the importance of recognising

plagiarism

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

copyright law for content on the web

for a business

5.2 Describe the principles of Intellectual

Property Rights

5.3 Describe the principles of copyright law

5.4 Describe how to protect Intellectual

Property rights and copyright

5.5 Describe the implications of copyright

law in other countries

5.6 Describe methods for discovering

plagiarism, breach of Intellectual

Property rights and copyright law

5.7 Describe the purpose of Creative

Commons Licences on the Internet

5.8 Describe the use of Creative Commons

licences in relation to use of content on

the web

5.9 Describe the implications of content

ownership on a business

6 Be able to use social bookmarking,

tagging and syndication for content

for a business

6.1 Define the term ‘social bookmarking’

6.2 Define the term ‘tagging’

6.3 Explain the importance of social

bookmarking to share content on the

web

6.4 Compare social bookmarking tools

6.5 Use a social bookmarking tool to

bookmark a range of content for a

business

6.6 Explain the importance of tagging

content on the web for a business

6.7 Enhance a business’ content for the web

by tagging

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

6.8 Define the term ‘Really Simple

Syndication (RSS)’

6.9 Explain the importance of using RSS for

distribution of updated content on the

web for a business

6.10 Use an RSS reader to collate relevant

content from the web for a business

7 Be able to use analytics tools to

monitor content on the web

7.1 Use an analytics tool to track activity on

web content for a business

7.2 Analyse changes in sentiment to a range

of content on the web for a business

7.3 Recommend improvements to a range of

content on the web for a business

ProQual, May 2016

Level 3 Diploma in Social Media for Business

26

Unit R/502/9926

Use digital and social media in marketing campaigns

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Understand planning

requirements for the use of

digital and social media

1.1 Describe the importance of the objectives and

budget for digital and social media marketing

aligning with the marketing plan

1.2 Describe how to identify the nature and location

of target customers

1.3 Describe sources of information about the nature

and location of target customer groups

1.4 Explain the implications of retention and

acquisition programmes as they affect the choice

of digital/social media

1.5 Explain how to reach target customers in

accordance with the plan

1.6 Explain the requirements of a data collection and

reporting system that is capable of capturing the

information required by the plan

1.7 Explain the importance of agreeing the message

that conveys the marketing proposition

2 Be able to market to target

customers using digital and

social media

2.1 Ensure marketing messages are distributed in

accordance with the plan

2.2 Ensure that digital/social media marketing is

conducted in accordance with legal, regulatory

and industry requirements and standards

2.3 Explain how to address problems in accordance

with the plan

ProQual, May 2016

Level 3 Diploma in Social Media for Business

27

Unit T/502/8624

Communicating using digital marketing/sales channels

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Understand how to plan the use

of digital media for a specific

message, audience and

recipients

1.1 Explain the selection of the organisation’s

targeted customers

1.2 Describe expected target audience responses to

different electronic media communication

methods

1.3 Describe the characteristics, advantages and

disadvantages of different software packages for

presenting marketing information

1.4 Explain the requirements of using multiple digital

marketing technologies

2 Be able to plan the use of digital

media for a specific message,

audience and recipients

2.1 Confirm the sales and marketing objectives for

the digital communication, including response

rates and sales generated return on investment

2.2 Identify the criteria to be used in selecting

recipients in target audience

2.3 Source and acquire targeted lists and databases

of recipients in accordance with the plan

2.4 Confirm the range of electronic media best

suited to communicating to the target audience

in line with the sales and marketing objectives

2.5 Agree with relevant people the marketing

communications message designed to engage

the customer and which is appropriate for the

media selected

3 Be able to check the digital

message can be accessed

and/or delivered

3.1 Check any links, keywords, and supporting

attachments allow access by recipients to further

information

3.2 Identify any risks that the message might be

labelled as ‘spam’ and take action to minimise

such risks

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Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner

will: Assessment Criterion – The learner can:

3.3 Enable click-through tracking in digital messages

in accordance with the plan

3.4 Send messages to targeted customers in

accordance with the plan

3.5 Set up reporting system for ‘undeliverables’ in

accordance with organisational procedures

4 Be able to monitor and evaluate

the response to digital activity

and take any corrective action

4.1 Record undelivered messages in accordance with

reporting system

4.2 Identify repeat communications requirements in

line with the sales and marketing objectives

4.3 Monitor and evaluate the responses to digital

marketing against agreed criteria

4.4 Report the findings of the evaluation in

accordance with organisational procedures

ProQual, May 2016

Level 3 Diploma in Social Media for Business

29

Unit F/503/9321

Creating and Optimising Content for the Web

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Be able to create and analyse online

profiles

1.1 Define the term ‘online profile’

1.2 Compare and contrast a range and types

of social media online profiles

1.3 Explain the principles of optimising

online profiles for search engine

optimisation (SEO)

1.4 Describe the characteristics of an

online profile for an audience

1.5 Identify potential security and privacy

issues of online profile

1.6 Create online profiles optimised for SEO

1.7 Research a range of personal and

business online profiles

1.8 Recommend improvements to personal

and business online profiles

2 Be able to analyse use of blogs, earticles and micro-blogs for a business

2.1 Compare blogs, micro-blogs and earticles

2.2 Explain the importance of using SEO for a

blog, micro-blog and e-article

2.3 Explain how to optimise a blog, microblog and e-article for SEO

2.4 Explain how blogs, micro-blogs and earticles can amplify and propagate news

and information

2.5 Identify the reasons for using blogs,

micro-blogs and e-articles for a business

2.6 Analyse the advantages and

disadvantages of content syndication for

blogs, micro-blogs and e-articles

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Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.7 Identify a content strategy for blogs,

micro-blogs and e-articles for a business

2.8 Explain how to encourage engagement

and sharing of blogs, micro-blogs and earticles

3 Be able to write content for the web

for a business

3.1 Explain the characteristics of good

content writing for the web

3.2 Explain how writing content for the web

affects brand, perception and reputation

3.3 Analyse a range of content from the web

for similar business’ or industries

3.4 Recommend improvements to content

from the web for similar business’ or

industries

3.5 Create a range of content for the web for

a business

4 Be able to incorporate media or richmedia into content for the web for a

business

4.1 Define media and rich-media

4.2 Explain the importance of using media

and rich-media on the web

4.3 Explain how the choice of media and

rich-media can affect brand, perception

and reputation

4.4 Explain how to optimise media and richmedia for SEO

4.5 Explain how media and rich-media can

amplify and propagate news and

information

4.6 Enhance a range of content for the web

for a business using media or rich-media

5 Know the impact of plagiarism,

Intellectual Property Rights (IPR) and

5.1 Describe the importance of recognising

plagiarism

ProQual, May 2016

Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

copyright law for content on the web

for a business

5.2 Describe the principles of Intellectual

Property Rights

5.3 Describe the principles of copyright law

5.4 Describe how to protect Intellectual

Property rights and copyright

5.5 Describe the implications of copyright

law in other countries

5.6 Describe methods for discovering

plagiarism, breach of Intellectual

Property rights and copyright law

5.7 Describe the purpose of Creative

Commons Licences on the Internet

5.8 Describe the use of Creative Commons

licences in relation to use of content on

the web

5.9 Describe the implications of content

ownership on a business

6 Be able to use social bookmarking,

tagging and syndication for content

for a business

6.1 Define the term ‘social bookmarking’

6.2 Define the term ‘tagging’

6.3 Explain the importance of social

bookmarking to share content on the

web

6.4 Compare social bookmarking tools

6.5 Use a social bookmarking tool to

bookmark a range of content for a

business

6.6 Explain the importance of tagging

content on the web for a business

6.7 Enhance a business’ content for the web

by tagging

ProQual, May 2016

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

6.8 Define the term ‘Really Simple

Syndication (RSS)’

6.9 Explain the importance of using RSS for

distribution of updated content on the

web for a business

6.10 Use an RSS reader to collate relevant

content from the web for a business

7 Be able to use analytics tools to

monitor content on the web

7.1 Use an analytics tool to track activity on

web content for a business

7.2 Analyse changes in sentiment to a range

of content on the web for a business

7.3 Recommend improvements to a range of

content on the web for a business

ProQual, May 2016

Level 3 Diploma in Social Media for Business

33

Unit J/503/9322

Principles of Social Media Advertising and Promotion

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Be able to plan how to use digital

vouchers for marketing purposes

1.1 Define the term digital vouchers

1.2 Explain the potential uses of

digital vouchers

1.3 Research the current disadvantages of

digital vouchers

1.4 Explain how to overcome the barriers of

using digital vouchers for acquisition and

retention of customers

1.5 Plan a SMART digital voucher campaign

for a business

1.6 Explain methods of managing a digital

voucher system

1.7 Explain how to measure the effectiveness

of a digital voucher campaign

2 Be able to plan the implementation of

Social Networking site advertising

campaigns for Marketing purposes

2.1 Explain the factors to consider when

creating Social Networking site adverts

2.2 Justify the use of Social Networking site

advertising campaigns

2.3 Explain the importance of identifying the

required outcomes from the Social

Networking advertising campaigns

2.4 Explain the advantages of creating more

than one advertising campaign running in

parallel on the same social networking

site

2.5 Explain why a Social Networking

advertising campaign might fail

2.6 Plan parallel Social Networking site

advertising campaigns for a business

ProQual, May 2016

Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.7 Explain methods of monitoring Social

Networking site advertising campaigns

2.8 Identify changes that might be required

for a Social Networking advertising

campaign based on monitoring results

3 Understand the use of promotional

campaigns on social networking sites

3.1 Define promotional campaigns on social

networking sites

3.2 Compare different types of promotional

campaigns on social networking sites

3.3 Explain why to use promotional

campaigns on social networking sites

3.4 Explain the limitations imposed by social

networking sites on promotional

campaigns

3.5 Explain how to comply with restrictions

on promotional campaigns on social

networking sites

3.6 Explain the factors which could cause

negative PR when running a promotional

campaign

4 Understand current national and

international legal and organisational

guidelines for a social networking

advertising/promotional campaign

4.1 Explain the current national and

international legal and organisational

guidelines relating to the use of social

networking site adverts

4.2 Explain the importance of following

current national and international legal

and organisational guidelines for a social

networking advertising/promotional

campaign

ProQual, May 2016

Level 3 Diploma in Social Media for Business

35

Unit L/503/9323

Principles of Mobile Social Media for a Business

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Understand what mobile social

media is and how it is used by

businesses and consumers

1.1 Compare different types of mobile social

media

1.2 Describe the ways business’ can use mobile

social media as part of their marketing

1.3 Explain the reasons business’ could use

mobile social media for marketing

1.4 Identify devices on which

consumers/business’ can access social media

1.5 Describe the cost benefit argument for

accessing social media on a mobile device for

a business

1.6 Describe the ways consumers access social

media on a mobile device

1.7 Describe the barriers to accessing mobile

social media

2 Understand the factors affecting

the choice of mobile social media

for a business

2.1 Explain how using mobile social media

fits into the overall social media

marketing plan of a business

2.2 Define the audience groups for mobile social

media for a business

2.3 Explain how the potential audience affects the

choice of mobile social media for a business

2.4 Explain how social relevance informs a mobile

social media marketing plan for a business

2.5 Describe the types of content that could be

accessed on a mobile device

2.6 Explain the factors that affect content design

for mobile social media

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Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.7 Describe how the attention span of mobile

social media consumers will limit the design of

mobile content

3 Be able to create and distribute

social media content for a mobile

device for a business

3.1 Identify the distribution methods for adding

content onto mobile devices for a business

3.2 Identify the types of mobile social media and

content required for a marketing campaign

for a business

3.3 Describe what success could look like when

using mobile social media for a business

3.4 Create mobile social media content for a

business in readiness for distribution to a

mobile device

3.5 Distribute mobile social media content for a

business

3.6 Explain how to monitor the effectiveness of

mobile social media content

4 Understand the use of location

aware applications for a business

and consumers

4.1 Research the different types of location aware

applications

4.2 Describe in what circumstances a business

could use location aware applications for

marketing

4.3 Describe the advantages and disadvantages of

location aware applications for a consumer

4.4 Describe why using location aware

applications appeal to a certain audience

demographic

4.5 Explain the steps a business could take to

implement a location aware application

ProQual, May 2016

Level 3 Diploma in Social Media for Business

37

Unit H/503/9327

Content Management System Website Creation

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Be able to create a plan for the

components of a Content

Management System (CMS)

Website

1.1 Define the term Content Management

System (CMS)

1.2 Describe the features and functions of CMS

Website software

1.3 Explain the advantages and disadvantages

of different hosting options

1.4 Describe what success could look like when

using a CMS website

1.5 Identify keywords and/or keyword phrases

to be used on each page of a website

1.6 Register with a hosting provider with a

suitable domain name in relation to

keywords and/or keyword phrases

identified

1.7 Identify the website template to be used for

a website

1.8 Plan the content and layout needed for each

page on a website

1.9 Explain how laws, guidelines and constraints

affect the content and use of websites

1.10 Explain when and why to use different file

types for saving content

2 Be able to use CMS Software to

create a Website

2.1 Customise a website template in relation to

a plan

2.2 Use planned content to populate a website

template

2.3 Use programming and development

techniques to add features and enhance a

website

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Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.4 Include keywords and/or keyword phrases

in website meta-tags

2.5 Include a blog in a website implementation

2.6 Store and retrieve files in line with local

guidelines and conventions where available

2.7 Include links to Social Networking Sites in

relation to a plan

2.8 Include buttons to share content on a

website

2.9 Use testing methods to check that all

elements and features of a website are

working

2.10 Register a website with search engines

3 Understand how to make a website

accessible

3.1 Define the term ‘Accessible websites’

3.2 Explain the legal guidelines relating to web

accessibility

3.3 Explain how parts of a website should be

modified to make it accessible

3.4 Analyse whether a website follows

accessibility guidelines

3.5 Identify improvements to a website to

ensure it follows accessibility guidelines

4 Be able to measure and improve

the return on investment (ROI) of a

website

4.1 Explain the importance of measuring traffic

to a website

4.2 Identify methods of measuring the return

on investment (ROI) of a website

4.3 Use analytic tools to monitor the traffic to a

website

4.4 Define the term ‘bounce rate’

ProQual, May 2016

Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

4.5 Explain the impact of bounce rate on a

website

4.6 Identify improvements to a website based

on analytical information

ProQual, May 2016

Level 3 Diploma in Social Media for Business

40

Unit F/602/2819

Understanding Customer Relationship Management for creative

business

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Understand the importance of

CRM and eCRM to creative

businesses

1.1 Describe CRM

1.2 Explain the importance of CRM

1.3 Describe a range of CRM techniques

1.4 Research and report on range of professional

tools to aid CRM

2 Understand the impact of social

media and social businesses on

CRM

2.1 Identify a range of examples of social brands

using social media, location based media, mobile

media as CRM

2.2 Develop an outline CRM process for a brand

3 Understand the importance and

use of data in CRM campaigns

3.1 Describe data forms produced by a range of

campaigns and measurements of success

3.2 Explain the use of data in optimising CRM

campaigns

4 Be able to present a proposed

CRM campaign

4.1 Prepare and present a professional outline CRM

process

ProQual, May 2016

Level 3 Diploma in Social Media for Business

41

Unit L/502/4613

Imaging Software

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Obtain, insert and combine

information for images

1.1 Describe what images are needed

1.2 Obtain, input and prepare images to meet needs

1.3 Describe what copyright and other constraints

apply to the use of images

1.4 Use appropriate techniques to organise and

combine information of different types or from

different sources

1.5 Describe the context in which the images will be

used

1.6 Describe what file format to use for saving

images to suit different presentation methods

1.7 Store and retrieve files effectively, in line with

local guidelines and conventions where available

2 Use imaging software tools to

create, manipulate and edit

images

2.1 Identify what technical factors affecting images

need to be taken into account and how to do so

2.2 Select and use suitable techniques to create

images

2.3 Use guide lines and dimensioning tools

appropriately to enhance precision

2.4 Select and use appropriate tools and techniques

to manipulate and edit images

2.5 Check images meet needs, using IT tools and

making corrections as necessary

2.6 Identify and respond to quality problems with

images to make sure that they meet needs

ProQual, May 2016

Level 3 Diploma in Social Media for Business

42

Unit M/502/4393

Video Software

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Use video hardware and

software to capture

sequences

1.1 Identify the combination of input device and video

software to use to capture information, to avoid

any compatibility issues

1.2 Select and use an appropriate combination of input

device and video software to record sequences

1.3 Describe the impact file size and file format will

have on saving sequences

1.4 Identify when to use different types of information

coding and compression

1.5 Store and retrieve sequences using appropriate file

formats and compression, in line with local

guidelines and conventions where available

2 Use video software tools and

techniques to combine and

edit sequences

2.1 Identify the sequences to add, keep and remove

2.2 Select and use appropriate video software tools to

mark-up and edit sequences

2.3 Organise and combine information for sequences in

line with any copyright constraints, including across

different software

2.4 Describe how copyright constraints affect use of

own and others’ information

3 Play and present video

sequences

3.1 Describe the features and constraints of playback

software and display devices

3.2 Select and use an appropriate combination of video

playback software and display device to suit the file

format

3.3 Identify the settings which could be adjusted to

improve the quality of presentations

3.4 Adjust playback and display settings to enhance the

quality of the presentation

ProQual, May 2016

Level 3 Diploma in Social Media for Business

43

Unit F/602/6353

MTA: Web Development Fundamentals

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Programming Web Applications 1.1 Customize the layout and appearance of a

Web page.

1.2 Understand ASP.NET intrinsic objects.

1.3 Understand state information in Web

applications.

1.4 Understand events and control page flow.

1.5 Understand controls.

1.6 Understand configuration files.

2 Working with Data and Services 2.1 Read and write XML data.

2.2 Distinguish between DataSet objects and

DataReader objects.

2.3 Call a service from a Web page.

2.4 Understand DataSource controls.

2.5 Bind controls to data by using data-binding

syntax.

2.6 Manage data connections and databases.

3 Troubleshooting and Debugging Web

Applications

3.1 Debug a Web application.

3.2 Handle Web application errors.

4 Working with Client-Side Scripting 4.1 Understand client-side scripting.

4.2 Understand AJAX concepts.

5 5.1 Configure authentication and authorization.

ProQual, May 2016

Level 3 Diploma in Social Media for Business

44

Learning Outcome – The learner will: Assessment Criterion – The learner can:

Configuring and Deploying Web

Applications

5.2 Configure projects and solutions and

reference assemblies.

5.3 Publish Web applications.

5.4 Understand application pools.

ProQual, May 2016

Level 3 Diploma in Social Media for Business

45

Unit Y/502/4632

Website Software

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Create structures and styles and use

them to produce websites

1.1 Determine what website content and

layout will be needed for each page and

for the site

1.2 Plan and create web page templates to

layout content

1.3 Select and use website features and

structures to enhance website navigation

and functionality

1.4 Create, select and use styles to enhance

website consistency and readability

1.5 Provide guidance on laws, guidelines and

constraints that affect the content and

use of websites

1.6 Explain what access issues may need to

be taken into account

1.7 Explain when and why to use different file

types for saving content

1.8 Store and retrieve files effectively, in line

with local guidelines and conventions

where available

2 Select and use website software tools

and features to develop multiple page

websites with multimedia and

interactive features

2.1 Prepare content for web pages so that it

is ready for editing and formatting

2.2 Organise and combine information

needed for web pages in line with any

copyright constraints, including across

different software

2.3 Select and use appropriate editing and

formatting techniques to aid meaning

2.4 Select and use appropriate programming

and development techniques to add

features and enhance websites

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Level 3 Diploma in Social Media for Business

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Learning Outcome – The learner will: Assessment Criterion – The learner can:

2.5 Select and use file formats that make

information easier to download

2.6 Check web page’s meet needs, using IT

tools and making corrections as necessary

3 Publish and test multiple page

websites with multimedia and

interactive features

3.1 Select and use appropriate testing

methods to check that all elements and

features of complex websites are working

as planned

3.2 Identify any quality problems with

websites and explain how to respond to

them

3.3 Select and use an appropriate

programme to upload and publish the

website and make sure that it will

download efficiently

3.4 Respond appropriately to quality

problems with websites to ensure

outcomes are fit for purpose

ProQual, May 2016

Level 3 Diploma in Social Media for Business

47

Unit R/502/4631

Website Software

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Create structures and styles

for websites

1.1 Describe what website content and layout will be

needed for each page

1.2 Plan and create web page templates to layout

1.3 Select and use website features and structures to

help the user navigate round web pages within the

site

1.4 Create, select and use styles to keep the

appearance of web pages consistent and make

them easy to understand

1.5 Describe how copyright and other constraints may

affect the website

1.6 Describe what access issues may need to be taken

into account

1.7 Describe what file types to use for saving content

1.8 Store and retrieve files effectively, in line with local

guidelines and conventions where available

2 Use website software tools

to prepare content for

websites

2.1 Prepare content for web pages so that it is ready for

editing and formatting

2.2 Organise and combine information needed for web

pages including across different software

2.3 Select and use appropriate editing and formatting

techniques to aid both clarity and navigation

2.4 Select and use appropriate development techniques

to link information across pages

2.5 Change the file formats appropriately for content

2.6 Check web page’s meet needs, using IT tools and

making corrections as necessary

ProQual, May 2016

Level 3 Diploma in Social Media for Business

48

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

3 Publish websites 3.1 Select and use appropriate testing methods to

check that all elements of websites are working as

planned

3.2 Identify any quality problems with websites and

how to respond to them

3.3 Select and use an appropriate programme to

upload and publish the website

3.4 Respond appropriately to problems with multiple

page websites

ProQual, May 2016

Level 3 Diploma in Social Media for Business

49

Unit D/502/9007

CIW Internet Business Foundations

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Understand IT roles 1.1 Identify current job roles

1.2 Identify current job role responsibilities

1.3 Evaluate current jobs tasks and skills

requirement

2

Understand web technology

requirements

2.1 Investigate current Internet hardware

2.2 Investigate current protocols

2.3 investigate current communications systems

2.4 explain the principles of DNS

3 Be able to manage Client side

requirements

3.1 Manage the use and customisation of web

browser resources

3.2 manage the use of email resources

3.3 manage the use of Internet search engines

4 Be able to manage web based

communication

4.1 Investigate current web based security issues

4.2 Manage synchronous web based

communication

4.3 Manage asynchronous web based

communication

4.4 Manage web database and data exchange

4.5 Investigate current cloud computing and

virtualisation developments

ProQual, May 2016

Level 3 Diploma in Social Media for Business

50

Unit D/502/9010

CIW Site Development Foundations

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Be able to create a web page 1.1 Manage the creation of a web page

1.2 Manage the inclusion of images

1.3 Manage the creation of forms

1.4 Manage the colour scheme of a web

site

1.5 Manage the implementation of

XML/HTML/XHTML

1.6 Manage the implementation of style

sheets

2 Understand web site enhancements 2.1 Investigate current multimedia

technology

2.2 Manage a web site using GUI based

software

2.3 Critically test the functionality of a

website

3 Be able to manage the e-commerce

requirements of a website

3.1 Plan the deployment of a web site

3.2 Investigate current e-commerce

resources

3.3 Manage database connectivity

3.4 Manage the end user experience

3.5 investigate the issues in managing an

e-commerce site

ProQual, May 2016

Level 3 Diploma in Social Media for Business

51

Unit M/502/9013

CIW Perl Fundamentals

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Understand PERL Principles 1.1 Investigate the uses and operation of the Perl

Interpreter

1.2 Direct program flow using statements, loops and

Boolean expressions

1.3 Implement subroutines, packages and modules

1.4 Create and amend object oriented code

1.5 Use subroutines to make code more logical and

easier to debug

2 Be able to manipulate data

using Perl

2.1 Use regular expressions to search and manipulate

strings

2.2 Use arrays to store and manipulate program data

2.3 Manage program data with keys and hashes

3 Be able to manage external

data

3.1 Manage external data in files

3.2 Use packages and modules to organise, reuse and

export program code

3.3 Manage external database data using Perl modules

and SQL

3.4 Use Perl debugging features to identify

programming errors

ProQual, May 2016

Level 3 Diploma in Social Media for Business

52

Unit R/502/9005

CIW database design

Learning Outcome – The

learner will: Assessment Criterion – The learner can:

1 Understand Relational

Database Fundamentals

1.1 Identify basic database types and management

systems

1.2 Evaluate common database languages and their

purposes, and identify language subsets of

Structured Query Language (SQL).

1.3 Identify relational data modelling schemas,

characteristics and manipulation

2 Understand Relational

Database Design

2.1 Identify the steps of the database planning life cycle

2.2 Identify the activities in the conceptual design phase

of a database

3 Be able to normalize a

database

3.1 Design a database using normalisation

3.2 Describe logical database design steps and practices

3.3 Apply normalization techniques and processes

4 Be able to implement the

Structured Query Language

4.1 Identify SQL commands and syntax

4.2 Design and implement statements using Data

Definition Language (DDL)

4.3 Implement Form commands using Data

Manipulation Language

4.4 Manage the use of Data Control Language

statements

5 Be able to implement

Relational Algebra

5.1 Design relational algebra to improve database design

5.2 Implement joins in a database

6 Be able to manage

database transactions and

security

6.1 Develop transactions and currency control

6.2 Manage database security elements

ProQual, May 2016

Level 3 Diploma in Social Media for Business

53

Unit R/502/9019

CIW Security Essentials

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Understand network security

principles

1.1 Identify various security policy elements

1.2 Identify risk factors

1.3 Identify security-related organizations,

1.4 Manage key resources to secure

1.5 Manage general security threat types

1.6 Manage access control

2 Understand encryption 2.1 Identify current encryption technologies

2.2 Plan the implementation of internetwork

encryption

2.3 Manage the implementation of internetwork

encryption

2.4 Evaluate the implementation of internetwork

encryption

3 Be able to implement network

security

3.1 Plan the implementation of a network security

solution

3.2 Manage the implementation of a network

security solution

3.3 Evaluate the implementation of a network

security solution

4 Be able to protect a networked

environment

4.1 Review the security of a networked

environment

4.2 Monitor a networked system

4.3 Identify a network security attack

4.4 Manage the protection of a networked

security

5 5.1 Identify firewall types and technologies

ProQual, May 2016

Level 3 Diploma in Social Media for Business

54

Learning Outcome – The learner will: Assessment Criterion – The learner can:

Understand Firewall Solutions 5.2 Identify current firewall solutions

6 Be able to implement a firewall

solution

6.1 Design a multi-level firewall system

6.2 Design a multi-level firewall system

6.3 Evaluate the implementation of a multi-level

firewall system

ProQual, May 2016

Level 3 Diploma in Social Media for Business

55

Unit T/502/9014

CIW Web Foundations Associate

Learning Outcome – The learner

will: Assessment Criterion – The learner can:

1 Understand Internet

Business Foundations

1.1 Identify IT Job Roles

1.2 Define hardware and software for Internet

communication

1.3 Identify common issues with web based

communication

1.4 Manage web based communication

1.5 Evaluate a range of web database and integration

resources

2 Understand Site

Development Foundations

2.1 evaluate web site style requirements

2.2 manage the implementation of a web site using

HTML and XHTML

2.3 manage the implementation of a web site using

XML

2.4 critically evaluate websites using productivity tools

2.5 manage the promotion of a website

2.6 manage a web server environment

2.7 manage a web sites e-commerce activities

3 Understand Network

Technology Foundations

3.1 Define hardware, software and communications

requirements of a network infrastructure

3.2 Manage the addressing requirements of a

networked system,

3.3 manage the web based client server relationship

3.4 maintain a web server

3.5 investigate virtualisation technologies

3.6 investigate issues with privacy on a network

infrastructure

ProQual, May 2016

Level 3 Diploma in Social Media for Business

56

Unit Y/502/9006

CIW JavaScript Specialist

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Understand JavaScript Principles 1.1 Identify key JavaScript elements

1.2 Critically compare JavaScript with other

scripting languages

1.3 Investigate the differences between client

side and server side applications

1.4 Embed JavaScript into HTML

1.5 Define JavaScript Data Types and variables

1.6 Use expressions, operators, concatenation

and addition

1.7 Use scripting commands

1.8 Define operator precedence

2 Understand functional

programming using JavaScript

2.1 Explain how to use JavaScript functions

2.2 Manage the transfer of data between

functions

2.3 Manage the use of global and local variables

3 Understand object oriented

programming using JavaScript

3.1 Explain the JavaScript object model

3.2 Create and deploy JavaScript objects

3.3 Manage the passing of data between

different JavaScript objects

4 Understand how web sites interact

with JavaScript

4.1 Explain the use of form objects in JavaScript

4.2 Use form objects when building web

applications

4.3 Manage the use of cookies in web

applications

ProQual, May 2016

Level 3 Diploma in Social Media for Business

57

Learning Outcome – The learner will: Assessment Criterion – The learner can:

4.4 Use functions and variables within framesets

and related windows

4.5 Create and manipulate client-side databases

ProQual, May 2016

Level 3 Diploma in Social Media for Business

58

Unit K/601/3256

Web development

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Understand web architecture and

components

1.1 Describe the hardware and software

components which enable the internet and

web

1.2 Explain the role of the TCP/IP protocol

including IPv6

1.3 Explain the role of internet service providers,

web hosting services and domain name

registrars

1.4 Describe available types of web functionality

including Web

1.5 , Web

2 Understand the technologies that

can be used to build and operate a

website

2.1 Explain the use of markup languages

2.2 Explain the use and functionality of:

  • web runtime environments
  • web application programming languages

2.3 Explain the role of databases in building

websites and web applications

2.4 Identify typical product stack combinations

that can be used for web development

3 Develop a web-site specification 3.1 Produce a pre-production proposal

document for a web-site development

project

3.2 Identify the components required to develop

a web-site

3.3 Produce an implementation plan for a website development

ProQual, May 2016

Level 3 Diploma in Social Media for Business

59

Learning Outcome – The learner will: Assessment Criterion – The learner can:

4 Implement elements of a web-site 4.1 Design components of a web-site

4.2 Develop components of a web-site

4.3 Test components of a web-site

ProQual, May 2016

Level 3 Diploma in Social Media for Business

60

Unit R/601/3512

Web Fundamentals

Learning Outcome – The learner will: Assessment Criterion – The learner can:

1 Know web architecture and

components

1.1 List the hardware and software components

which enable the internet and web

1.2 State the role of the TCP/IP protocol

1.3 State the role of internet service providers,

web hosting services and domain name

registrars

1.4 Identify available types of web functionality

2 Know about the technologies

used to build and operate

websites

2.1 State the purpose of markup languages and

list commonly used examples

2.2 Identify the roles of:

  • web runtime environments
  • web application programming languages;

and

  • databases

in building websites and web applications

2.3 Identify typical product stack combinations

that can be used for web development

3 Implement specified components

of a web-site

3.1 State the components required to produce a

web-site

3.2 Design specified components of a web-site

3.3 Develop specified components of a web-site

3.4 Test specified components of a web-site

 

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