MSc Digital Marketing Discover topics from digital campaigns to customer insights and global marketing Course in Pakistan || Registration Open
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Develop the skills you need for a career in digital marketing
This MSc Digital Marketing degree develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights and global marketing as you prepare for a range of digital marketing opportunities after you graduate.
This course provides a critical appreciation of elements of digital marketing strategies including website development and analytics, consumer behaviour, digital campaign planning and branding within the global marketing context.
You will be introduced to current and relevant examples of digital marketing and have the opportunity to develop digital marketing plans for a range of companies and situations. You will explore contemporary issues in digital marketing in class groups and develop your understanding of the opportunities and multi-channel management decisions facing marketers.
This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), so you will have the opportunity to gain professional qualifications alongside your studies.
Teaching and Assessment
How you will learn
You will learn in small groups through discussion and tasks set by your lecturers. This course is mainly assessed through coursework.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits and is delivered differently depending on its content and focus of study.
This list is indicative and subject to change.
Modules you could study include:
- An Introduction to Digital Marketing
- Digital Campaign Planning
- Brand Management
- Global Marketing
- Customer Insight
- Research Methods
- Dissertation OR Consultancy Project
Work on real world problems
Marketing Forums are a series of events where invited business present real marketing issues to students for you to discuss, review and propose solutions for.
You will work on live problems with other marketing and business students and are encouraged to ask probing questions, suggest ideas and discuss possible solutions for the business.
Where you could go after your studies
This MSc Digital Marketing degree prepares you for a range of marketing careers including client facing roles and agency work. You will graduate with specific digital marketing knowledge as well as transferable soft skills including communication, teamwork and time management.
Your future job could include:
- Campaign management
- Paid search advertising
- Social media marketing
- Account management
- Campaign management
- Search engine optimisation
- Customer relationship management