BA (Hons) Marketing and Human Resource Management Prepare for your career in marketing or HR with vocational modules and work placements Course in Pakistan || Registration Open
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This BA (Hons) Marketing and Human Resource Management degree is a vocational marketing management programme that will prepare you for a successful career in the marketing or HR sector. You will study an overview of business and management to prepare you for industry while you develop your marketing expertise and professionalism with challenging and vocational marketing modules.
This course uses practical teaching methods and real world scenarios, so you will study academically as well as applying your knowledge and skills to projects, placements, and other activities throughout your studies.
You will have the opportunity to complete multiple work placements during your degree, including a paid industrial placement year and a 10 week placement during your final year.
On this course you will:
- Complete projects with real-world clients.
- Learn to be an effective manager and HR team member.
- Discover traditional and up to date marketing strategies.
- Be able to complete a 1-year or 10-week placement.
- Develop valuable soft skills like teamwork, communication and time management.
This BA (Hons) Marketing and Human Resources Management degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies.
Teaching and Assessment
How you will learn
This course is taught through small, interactive workshops in classes of up to 30 students. This creates a close, friendly and supportive environment for your studies and helps you to develop a wide range of soft skills such as teamwork, communication and time management. You will also be assigned an Academic Advisor who will act as your personal tutor and support you throughout your degree.
You will have opportunities to work with organisations on current commercial and business problems and projects. These experiences will provide the basis for some assessments, and will enable you to apply your learning in authentic commercial situations.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.
During your third year you will have the opportunity to study International marketing and integrated marketing communications.
This list is indicative and subject to change.
Select a year
Management and Organisations
You will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and will investigate issues like the history of management, structures, functions, culture and sustainability of an organisation. You will also explore aspects of business psychology and how people are motivated, behave and discuss theories of leadership and conflict management techniques that can be used in effective management. You will be assessed through a report.
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.
Gain practical experience
This degree has a strong vocational focus that is enhanced by the work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
Work placements give you valuable work experience to add to your CV and help you to prepare for the workplace after you graduate. The combination of placement opportunities available will help you develop employability and enterprise skills so you are ready to thrive after you leave university.
There are two main types of placement available; a year-long industrial placement, and a 10 week placement during your final year. Some students will complete the placement year and the 10 week placement.
Most students secure placements in London and the South East but you do have the opportunity to travel overseas. Previous students have completed placements in Bahrain, India, Singapore and Australia.
Many placement students continue to work for companies they completed placements with once they graduate, and some are offered full time jobs even before their results are published.
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Where you could go after your studies
BA (Hons) Marketing and Human Resource Management graduates are employed in a range of marketing-related roles. This includes jobs in product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.
You could also choose to follow a Human Resources career. Your skills will help you successfully market the company you work for and attract employees using the marketing methods you explore during your degree.
Some graduates start their own businesses or work in an associated fields where marketing skills are vital, such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.
You may decide to continue your studies to postgraduate level.
This course is accredited with the CIM Graduate Gateway. This means that you will be exempt from the Level 4 Marketing & Integrated Communications and Level 6 Strategic Marketing modules on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- PhD/MPhil Research