BA (Hons) Marketing and Event Management Gain practical experience with live event providers Course in Islamabad || Registration Open
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This BA (Hons) Marketing and Event Management degree combines academic study with practical experience. During this course you will have the opportunity to work with local events providers through placement and voluntary roles, learn from events and marketing professionals with global experience, and explore specific topics that interest you by choosing modules from your second year. You will also benefit from the diversity of local events in Chichester, including Chichester Festivities, Arundel Festival, the Goodwood Festival of Speed and Revival.
In your first year you will share many modules with students from other business courses so you will gain an overview of business and the events industry. You will specialise in events management and marketing from your second year, and have the opportunity to explore on other relevant topics including finance, HR and project management.
You will plan, design and implement two assessed live events during the course. This is valuable experience and means that you’ll have first hand knowledge of events planning and management when you graduate.
On this course you will:
- Create, design and stage your own events.
- Learn from and work with event managers who have staged events all over the world; from Hong Kong to Sydney, from Barbados to the USA to the UK.
- Hear from guest speakers, attend field trips, and apply for volunteering opportunities.
- Be able to complete a 1-year or 10-week placement.
- Develop valuable soft skills like teamwork, communication and time management.
This BA (Hons) Marketing and Event Management degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies and that you will have an automatic exam exemption on one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate.
Teaching and Assessment
How you will learn
This course is taught in small interactive workshops of up to 30 students where you will discuss a specific business topic. Your lecturer will will provide a subject with appropriate context, give you tasks to work on, encourage group discussion and provide feedback on the session. You will join a close and supportive environment and develop a wide range of soft skills such as teamwork, communication and time management. You will also be assigned an Academic Advisor who will act as your personal tutor and support you throughout your degree.
You will be assessed through a range of assignments including:
- Event proposals
- Operational plans
- Designing social and multimedia
- Tools or websites
- Live events and plans
- PowerPoint pitches and presentations
You will plan 2 assessed live events during your course.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.
This list is indicative and subject to change.
Select a year
This module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use a range of business models to explore the relationships between decisions in operations, sales, marketing and finance. You will also be introduced to basic creation and interpretation of key financial documents and ratios to assess performance. You will be assessed through an group assignment and individual financial portfolio accompanied with a short lecture discussion.
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.
Gain practical experience
This degree was designed with event and hospitality professionals to make sure you graduate with the necessary skills and experience to work in this growing and dynamic sector. The course has a strong vocational focus and an exciting work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
There are two main types of placement available; a year-long industrial placement, and a 10 week placement during your final year. Some students will complete both placement options.
Past students have found placements in the international financial and hospitality sectors including:
- Normura Investment bank
- Shangri-La Hotel
- MCI Innovative Communications
- Grange Hotel St Pauls
- Caistor Hall Hotel
- Best Parties Ever
- Concerto Group
- Rugby Players Association
- Christs Hospital
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Here is what our students say about their placement experience:
Where you could go after your studies
When you complete this BA (Hons) Marketing and Event Management degree you will graduate ready to make an impact on the workplace. You will have the knowledge, skills and experience to start your marketing or events career.
Previous students have gone on to work in roles including:
- Events Co-Ordinator
- Technical Assistant
- Events and External Fundraising Manager
- Event Manager
- Marketing Specialist
- Personal Assistant
- Marketing Executive
- Account Executive
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- PhD/MPhil Research