BA (Hons) Business and Event Management Organise events as you develop logistical and operational management skills Course in Pakistan || Registration Open
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Overview
This BA (Hons) Business and Event Management course focuses on building the skills and experience you need in business and event management, particularly the logistical and operational elements of event management. One of the special features about this degree is that in the second and final year, you have the opportunity to plan, design and implement your own events.
Business is brought to life on this BA (Hons) Business and Event Management degree with focus on current real-world business and event and project management practice. You will work on live business projects and case studies to develop your confidence, business knowledge, entrepreneurial mind-set and understanding of event management principles and design.
You will explore a range of topics such as management, events design and creation, marketing, project management, operations management, branding, public relations, virtual events, communications, and sustainability to provide you with a strong foundation of event, project and business management needed by employers today.
Many of the jobs you will hold in the future don’t exist yet and this degree will teach you management fundamentals to deal with today’s complex and changing business landscape. It will also develop your marketing focus should you decide to progress your career in marketing and extend your studies further to gain full Chartered Institute of Marketing (CIM) accreditation.
The course also benefits from opportunities with diverse events in the local and regional area, including:
- Chichester Festivities
- Arundel Festival
- Goodwood Festival of Speed
- Goodwood Revival
- Brighton and London Marathon
On this course you will:
- Explore various business, management and event topics, tactics, opportunities, challenges and solutions.
- Specialise in event management.
- Complete projects with real business clients.
- Be able to complete a 1-year and/or 10-week placement providing valuable work experience.
- Develop valuable soft skills like teamwork, communication, time management and problem solving.
- Have the opportunity to take part in events and activates including trips, events and business forums.
Accreditation
We have recently obtained CMI accreditation for this course which provides you with assurance that our degrees meet current employer requirements of aspiring managers. In addition to your degree, you will be eligible to achieve the Level 5 Diploma or Certificate in Management on graduation at no extra cost or work, if you satisfactorily complete mapped modules. Research shows that CMI accreditation improves your employability within a graduate level job and if you are interested in a management career, this qualification can improve your potential of securing a first level management position. You can apply for ‘Chartered Manager’ status on graduation to improve your management career potential.
This BA (Hons) Business and Event Management degree is accredited by the Chartered Institute of Marketing (CIM) which is a professionally recognised qualification with marketing professionals. Upon satisfactory completion of year 1, you could be eligible for exemptions from the CIM Certificates in Professional Marketing or Professional Digital Marketing. The University of Chichester is a CIM gateway university, which means that students (and those within 2 years of graduating) have exemptions against the CIM Certificate or Diploma in Marketing or Digital Marketing. This will be useful if you decide to pursue a career in events and marketing and would like to gain further qualifications to enhance your career.
Teaching and Assessment
How you will learn
Throughout the degree, you will learn business, management and event management disciplines from industry experienced lecturers and business guest speakers. You will take part in online discussions and have the opportunity to take part in client visits.
The majority of the course is taught by applying business, management and events theory to practical scenarios where you can develop your problem solving, organisation, planning and project management skills. You will also be able to work with real clients and business on current commercial and business opportunities, challenges and projects. Some of your assessments will focus on individual or collaborative live client projects. You could be assessed through client presentations, peer group assessment, reports or creative and technology outlets such as posters, websites, blogs, social media. If you are pursuing professional association qualifications you will also be assessed by through exams.
To ensure we provide a ‘professional’ environment this course is taught in small, interactive workshops of up to 30 students. In these workshops you will discuss a specific business topic and have opportunities to work on tasks, have group discussions and feedback your views in a supportive and stretching environment.
As a result of our teaching approach, you will develop confidence and interest in the business environment as well as a wide range of soft skills such as teamwork, communication, planning, organising and leadership.
Our assessments aim to reflect work-based scenarios and as a result there are minimal exams with more focus on action and problem-based assessments, with most assessments based on presentations, portfolio work, live event delivery, or reports. Where there are exams, the majority are ‘timed assessments’ and ‘open-book’.
The Course
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits and is delivered differently depending on its content and focus of study.
Most of our business degrees share core modules during the first year, so you may choose to move from a joint honours degree to a single honours option at the end of year one if you find another subject of particular interest.
The first year focuses on understanding the fundamentals of business management, how decisions are made and affect other business areas. During this year, you will develop your employability, enterprise awareness and build a foundation of business knowledge for the rest of your degree through key subject areas such as leadership, consumer buyer behaviour, event design and creation, brands and branding, digital campaign planning, PR & sponsorship and global branding.
During year two, you will further develop knowledge in business and event management in core modules and start to build your own specialism through optional modules. You will also start learning research skills that prepare you for your research dissertation in the final year. During this year, you will consider whether to go on a one-year placement or study exchange at the end of year two; or continue straight to year three.
In your final year, the research dissertation, a live event or consultancy projects will be your main focus, where you research articles about a particular topic and issue, then carry out primary research to investigate further, analyse data and come up with some recommendations and conclusions. This can be for a real client, or a research topic, depending on your chosen route. You will also have the opportunity to specialise further and select modules that most interest you and prepare for your career.
If you feel that you would like to gain more work experience specific to your career pathway, or, you went on the one-year placement and would like to gain further work experience, you could select the short work placement option in the final semester and carry out your research dissertation whilst on placement for the organisation.
This list is indicative and subject to change.
Select a year
Management and Organisations
You will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and will investigate issues like the history of management, structures, functions, culture and sustainability of an organisation. You will also explore aspects of business psychology and how people are motivated, behave and discuss theories of leadership and conflict management techniques that can be used in effective management. You will be assessed through a report.
Business Trips
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses .
Work Placements
Gain practical experience
This degree has a strong vocational focus which is enhanced by the work placement programme. Live events, internships and short work placements give you valuable work experience to add to your CV and help to prepare you for the workplace on graduation. Placements improve your employability, enterprise skills, build confidence and help you stand out from the crowd in a competitive graduate market and thrive in business after you leave university.
Whilst studying the business management degree, we offer two placement opportunities to help you gain work experience in your chosen career:
1. One-year Placement
This option takes place after your second year of study and is a 48-week internship where you will gain work experience in the career or sector you are interested in. This is particularly useful if you have limited work experience, or would like a career change. During this time, you will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice. Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia. If you decide to complete an internship, you will graduate with a BA (Hons) Business and Event Management (Professional Placement).
2. Work Placement (short)
If you are interested in gaining work experience, but would like to complete your degree in three years, rather than four, we offer a short placement in the final semester of year three. Placements usually begin in mid-January and last until late March and are full time, usually unpaid. This placement is assessed as a double module for your degree and focuses on employability and personal development. During your time on placement, you will focus on a specific project for the organisation and your research dissertation will explore a management issue within the placement organisation. If you have previously opted for the one-year placement, you can also take this short placement at the same, or different business to improve your employability further.
Some students will complete both placement options. Many placement students continue to work for the companies they completed placements with after they graduate, with some offered full time jobs before their results are published.
3. Entrepreneurship placement
Alternatively, you may be interested in starting your own business and being your own boss on a permanent, temporary, full-time or part-time basis. Or, you might want to experiment starting up a business, without too much commitment. If you aspire to be your own boss, you may be interested in the ‘entrepreneurship placement’ in year three, where you create a business idea, write a business plan and explore how to implement it with support from lecturers and Business Hot House mentors. Entrepreneurial talent is sought after by employers who are continuously operating in a competitive marketplace and needing to innovate. So, even if you decide that your business idea is not for you, having the experience of developing and implementing a business idea will provide valuable experiences for being an entrepreneur in the future, or an intrapreneur in the workplace. Plus, it provides an interesting talking piece on job applications, CVs and interviews.
Placement Office
The Business School has a dedicated placement office who will work with you and relevant businesses to help find the best placement match at an appropriate level and suited to your degree.
However, you are ultimately responsible for finding your own placement, but can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses contact us to advertise their placements to students which are forward onto students.
Careers
Excellent professional level graduate employment results
This BA (Hons) Business and Event Management degree gives you the skills needed to succeed across a range of business industries and job roles in business and specifically in event management as well as practical experience of operations and project management. Employers will value the breadth of your knowledge gained through the degree.
Previous graduates have secured jobs at companies including:
- Eventist Group
- Google Europe
- Grange Hotels
- Hays
- Iced Gem Events
- Incisive Media
- Media Events Ltd
- R21 Media
- St Martins in the Fields
- Shangri La Hotels
- The Goodwood Group
- Vent Axia
- West Sussex Country Council
Some graduates use their skills to start their own business or work in an associated field where the events and project management disciplines are vital in their career progression.
Further Study
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- MBA
- PGCE
- PhD Research
University of Chichester alumni receive discount on postgraduate fees.
